Digital Marketing : Explained in Brief

If you want to grow a plant, one of the most important elements you need is water. 

For a business marketing is that water.

Marketing can be described as an art of generating need in the market about a product or service.

Marketing is a very broad term that can be divided into 2 parts Traditional Marketing and Digital Marketing. In this article you will be learning about Digital Marketing, what it is, who needs it, importance of digital marketing, etc.

What is Digital Marketing?

Generating need or creating awareness about a product, service or a brand among potential audiences using digital mediums like social media, search engine (google), email, etc is called digital marketing.

Digital marketing includes almost all the platforms available on the internet like google, instagram, snapchat, reddit, bing, etc.

Who Needs Digital Marketing & How it Works?

Almost every business needs marketing today in order to scale and survive in the market. Humans are designed to forget things, if a business is not spending enough money to stay in the eyes, people will ultimately start forgetting about them and that is why companies like Apple, Twitter, Meta, Tata, Mercedes, etc spend crores of rupees in marketing today.

In 2022, the amount spent on online advertising in the world was around USD 738.5 billion.

Marketing is very simple, you have a product or service to provide, you just need to either create a new market or serve a market that is already established. You need to research and find out the demand, who need your product and use organic or paid marketing to supply them your product.

If you look from a broader perspective everyone needs to learn digital marketing, let me tell you why.

Suppose there is a chaiwala if he wish to scale his business he can use food marketplaces like zomato and swiggy to get more orders, he can leverage social media to make his business popular, collaborating with a bunch of local influencers can increase the footfall in his shop and skyrocket his business.

One more example,

Suppose there is a photographer if he or she wants to get more clients, using social media can help them significantly in getting more and more clients, he just needs to learn how to create valuable content for social media and understand how social media platforms work.

One can also leverage google in 1000’s of ways. There are millions of users who use Google for solving their queries, if someone is looking for a photographer in Jaipur, you can use SEO or Google Ads to make sure your website comes on the top, when someone searches for queries like photographer in Jaipur.

Digital Marketing Mediums

Here is a list of almost all digital marketing mediums:

  1. Google
  2. Bing
  3. Yahoo
  4. Instagram
  5. Snapchat
  6. Facebook
  7. Whatsapp
  8. Email
  9. Linkedin
  10. Twitter
  11. Websites
  12. Youtube
  13. Reddit
  14. Discord
  15. Quora
  16. Blogs
  17. Influencers
  18. Search Engine Optimization (SEO) 
  19. Pay-Per-Click (PPC) Advertising
  20. Affiliate Marketing
  21. Ecommerce Marketplaces
  22. Mobile Marketing, etc

Note: We have not included all the digital marketing mediums, instead we have tried to summarise them as much as we can.

Opportunities in Digital Marketing

Digital marketing was the most trending skill in 2022 and is continuing its trend. There are multiple career as well as business opportunities in this field for an individual.

Career Opportunities – How to Make A Career in Digital Marketing

You can learn digital marketing by opting for an online or offline course from any leading digital marketing institute in jaipur or outside jaipur and create a well established career in the field. In digital marketing you will learn how to use social media for marketing a business, what is search engine optimization and how it can be used to bring customers through google, what is paid advertising (PPC), etc.

One can become a solid SEO expert, Top Social Media Strategist, a Creative Content Writer or an Advertising Specialist, etc, after the course and work with companies or startups as a digital marketer or even as freelancer.

Digital marketing is a fully skill based career, and in this New India, skills are the only thing that matter, not degrees anymore. Usually the duration of a digital marketing course is around 5-6 months, and after that many institutes offer placement guarantee. This is a good job oriented programme you can do and build a strong career out of it.

Business Opportunities – How to Grow Your Business With Digital Marketing

Digital marketing holds immense business opportunities.

Let me start with the most simple business idea, you can build a digital marketing agency and provide your services.

One can scale or take his or her business online using digital marketing or even establish a new business using marketing skills. Blogging is another simple business idea one can do.

You can even start your own ecommerce website and sell valuable and useful products to the audience.

If you are into a business that requires lead generation, you can build a great website and drive traffic on it through Social Media, Ads, SEO, etc and collect leads from potential customers.

Apart from this there are tons of opportunities in this field and till 2025, it is a very hot time to learn digital marketing.

I hope this article has been very very helpful for you, and you have understood what Digital Marketing is and how it can help you.